Dogma Group UK
Dogma Group UK
The Dogma Group website redesign aimed to enhance its digital presence post-rebranding by refining information architecture and optimizing user flow for seamless navigation.
Objective
Objective
The primary objective was to transform Dogma Group's digital presence by overhauling the website to align with the company's strategic rebranding, enhance user engagement, and accurately represent the expanded array of services.
The primary objective was to transform Dogma Group's digital presence by overhauling the website to align with the company's strategic rebranding, enhance user engagement, and accurately represent the expanded array of services.
Objective
The primary objective was to transform Dogma Group's digital presence by overhauling the website to align with the company's strategic rebranding, enhance user engagement, and accurately represent the expanded array of services.
Challenges
Challenges
The project faced significant challenges including unifying a fragmented brand across multiple service sectors, modernizing outdated design elements to reflect a high-tech corporate image, and improving site navigation to accommodate an increased volume of content.
The project faced significant challenges including unifying a fragmented brand across multiple service sectors, modernizing outdated design elements to reflect a high-tech corporate image, and improving site navigation to accommodate an increased volume of content.
Challenges
The project faced significant challenges including unifying a fragmented brand across multiple service sectors, modernizing outdated design elements to reflect a high-tech corporate image, and improving site navigation to accommodate an increased volume of content.
Research
Research
Extensive user research was conducted to underpin the redesign efforts. This included developing detailed mood boards to establish a new visual direction, engaging with the sales team to deeply understand the products, and synthesizing marketing insights to better target the rebranding and SEO efforts. The research phase also involved analyzing competitor sites like Sage and Accenture to identify and implement best practices that could set Dogma Group apart.
Extensive user research was conducted to underpin the redesign efforts. This included developing detailed mood boards to establish a new visual direction, engaging with the sales team to deeply understand the products, and synthesizing marketing insights to better target the rebranding and SEO efforts. The research phase also involved analyzing competitor sites like Sage and Accenture to identify and implement best practices that could set Dogma Group apart.
Research
Extensive user research was conducted to underpin the redesign efforts. This included developing detailed mood boards to establish a new visual direction, engaging with the sales team to deeply understand the products, and synthesizing marketing insights to better target the rebranding and SEO efforts. The research phase also involved analyzing competitor sites like Sage and Accenture to identify and implement best practices that could set Dogma Group apart.
Solutions
Solutions
The redesign strategy involved a thorough revamp of the site's information architecture to ensure intuitive navigation and accessibility. Aesthetically, the site was reimagined to echo the new brand ethos, incorporating a clean, modern design with enhanced usability across devices.
The redesign strategy involved a thorough revamp of the site's information architecture to ensure intuitive navigation and accessibility. Aesthetically, the site was reimagined to echo the new brand ethos, incorporating a clean, modern design with enhanced usability across devices.
Solutions
The redesign strategy involved a thorough revamp of the site's information architecture to ensure intuitive navigation and accessibility. Aesthetically, the site was reimagined to echo the new brand ethos, incorporating a clean, modern design with enhanced usability across devices.
Impact
Impact
Post-launch metrics indicated a substantial improvement in user engagement, with increased session times and a lower bounce rate. Feedback highlighted greater customer satisfaction with the site’s usability and content relevance, which directly supported enhanced lead generation and conversion rates.
Post-launch metrics indicated a substantial improvement in user engagement, with increased session times and a lower bounce rate. Feedback highlighted greater customer satisfaction with the site’s usability and content relevance, which directly supported enhanced lead generation and conversion rates.
Impact
Post-launch metrics indicated a substantial improvement in user engagement, with increased session times and a lower bounce rate. Feedback highlighted greater customer satisfaction with the site’s usability and content relevance, which directly supported enhanced lead generation and conversion rates.
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